Brigitta Bihari Due to the international upheavals and strain on the economy, business leaders are searching for locations in the EMEA region to provide high-tier quality for their IT and Telecom services. Thus, investors worldwide demand is increasing, targeting Egypt as a destination for its resilience and stability.
Egypt became one of the leading top five Business Process Outsourcing (BPO) and call-center industries destinations. It has substantial competitive advantages qualifying it to compete globally, such as well-trained human talents, technologies and infrastructure. This is also in addition to low operational costs, strategic geographical location, stable economy, and strong government support.
In this scope, Egypt has taken sound steps towards establishing a solid technology hub through providing specialized ICT-training programs, the establishment of technology and business hubs, namely the Smart Village and the Contact Center Park in Maadi, and offering incentive packages to businesses and companies. Data protection is also a top-of-mind for Egyptian lawmakers; in 2020, Egypt’s Parliament passed the Personal Data Protection Law, which protects all Egyptians and expatriates’ data privacy rights (A law similar to the European Union’s General Data Protection Regulation). This all comes under an umbrella of a favourable investment environment despite the global crisis.
According to international rankings, Egypt’s National Telecom Regulatory Authority (NTRA) now stands at 41st among 193 countries compared to 95th in 2019, thanks to well-known BPO Service providers’ names and start-ups. In this respect, SEGMATEK played a prominent role in such ranking reached, with its integration in the Egyptian and the EMEA market as a serious competitor in the global BPO space.
The company is positioning itself as a high-quality, value-driven core in supporting the speedy achievement of the digital transformation processes in the countries where it operates. We have a broad range of skills representing a deep pool that is not just defined by its diverse range of employable skills but also by rich-in-language graduates who further enhance the BPO workforce. In addition, the country’s native Arabic enables us to offer tailored customer service options for several global markets.
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Our employees receive training on the latest technologies and other skills required for offering the best consultation services for companies and bodies operating in the Egyptian, Gulf and international telecommunications markets. In addition, our global footprint opened new horizons for investment opportunities expansion, and we are now running with a massive team across five main offices in Egypt, KSA, Kuwait, Bangladesh and Pakistan.
As Egypt’s BPO industry provides services for more than 100 countries, SEGMATEK became one of the fastest-growing offshore destinations for service provision with its outsourcing workforce. With an attractive competitive environment and high-pay scales, we succeeded in solving the equation of providing outstanding financial stability to our employees. At the same time, we maintained highly competitive rates in our business offers comparable to those in India, the Philippines, and Malaysia, which were once the most favourable offshore locations among most global buyers. Furthermore, as MCIT intends to establish 20 innovation hubs by 2025 and position Egypt among the top 40 countries for innovation globally by 2030, SEGMATEK is engraving its position among the evolving BPOs in the Telecom market.
We are scaling, adapting, and ensuring business continuity by operating from within a high-value, low-risk location with a large talent pool of competitive-cost, well-educated employees and advanced technical requirements. In addition, we retain a great deal of goodwill among our customers by providing best practices in the customer satisfaction measures and KPIs reflected in the services offered primarily to their End-users while participating in the significant positive impact on the country’s economy.
You can read the full article in the Outsourcing Destination Guide Egypt, which is available for free download at www.outsourcing-destinations.org
About the author: Khaled Khorshid is a senior executive with proven experience managing large telecom companies and tech startups in Africa, the Middle East, and the USA. Started up and grew greenfield telecom carriers, digital providers, and disruptive businesses in highly challenging emerging markets. He transformed the business of incumbent players facing intense competition in telecom, high-tech, education, edu-tech, fi-tech, and utilities. Focused expertise since 2013 in planning and implementing impactful and successful digital transformation programs. Extensive experience mentoring and advising founders of new startups in fintech, education, e-commerce, and mobile advertising.
He is a pragmatic leader with a contagious positive attitude and relentless efforts to deliver business results by focusing on building and mentoring motivated teams. Capable of handling high-pressure roles including Chief Executive or Growth Leader for telecom or digital startup in fintech, education, or e-commerce; Regional Leader for high-tech solution providers targeting growth in the MEA region; or a Senior Advisor to executive management on digital strategy, tech innovation, and disruptive business models.
Khaled is also a public speaker in industry conferences focusing on digital transformation, customer experience, disruption, and leadership.
